Mimi
Still off the mark. The problem is your Brand Insight (“Unlike U-Haul”), which compares apples to kittens. The real job is differentiating Mayflower from other full-service movers — or as an employer, I’d worry that you don’t recognize that the you-move and they-move targets are distinct and dissimilar. In short, you’ve wasted a week finessing a Mickey Mouse approach.
